Experience without the Ego
I’ve spent more than 20 years working across marketing – from strategy, brand and digital to websites, SEO, content, campaigns, communications and everything that connects them.
I’ve worked B2B and B2C, in-house and consultancy-side, with senior leadership teams, sales and operational teams, agencies, suppliers and marketers at different stages of their careers.
I’ve also invested in formal strategic marketing training alongside that experience, because marketing changes and good marketers should keep learning.
What I bring is not simply another pair of hands. It’s the experience to know which questions to ask, the confidence to challenge something when it doesn’t make sense and the practical ability to get on with the work when that’s what’s needed..
The Kaida Difference
I’m not going to recommend SEO because I happen to sell SEO.
Or tell you to post five times a week because someone on LinkedIn says you should.
And I won’t recommend marketing activity simply to give myself something to do.
Sometimes you need a new strategy.
Sometimes you need to fix the website.
Sometimes your marketing is actually pretty good and you just need to stop doing three things that are wasting everyone’s time.
The job is to work out what will make the biggest difference to your business – and focus there.
